From £32K to £60K/Month Without Increasing Ad Spend

The Situation

This UK supplements brand came to us generating around £32,000 per month in Amazon sales — but the account was far from healthy. They were spending heavily on ads with a TACoS of 24%, ROAS sitting at just 1.5×, and margins so thin the business was barely breaking even.

The owner had tried managing PPC themselves, then tried another agency. Neither had moved the needle. They needed someone to go beyond ads — to look at the whole picture.

The Problem (It Wasn't Just the Ads)

Our audit revealed issues at every level — not just the campaigns:

• Listings were underperforming. Titles were keyword-stuffed but not conversion-focused. Bullet points didn't address real buyer objections. A+ Content was minimal and generic.
• Campaign structure was messy — auto campaigns left running without negative keywords, broad match terms draining budget on irrelevant traffic, no Sponsored Brands presence at all.
• No retention strategy. They were paying to acquire every customer repeatedly. There was no Subscribe & Save setup capturing repeat purchases.
• Bidding strategy was reactive, not systematic. Bids hadn't been properly reviewed in months.

What We Did

1. Rebuilt the listings from scratch

Before touching ad spend, we rewrote every listing — titles engineered for both search rank and click-through rate, bullet points rewritten to address the specific questions supplement buyers ask before purchasing, and A+ Content redesigned to build brand trust and reduce returns.

2. Restructured campaigns completely

We archived the existing campaigns and built a new architecture. Tight exact match campaigns for proven buyers. Phrase match discovery campaigns with strict weekly negative keyword management. And critically — Sponsored Brands campaigns that had never been running, giving the brand visibility at the top of search results for the first time.

3. Launched Subscribe & Save strategy

For a supplements brand, Subscribe & Save isn't optional — it's the entire business model. We set up structured coupons targeting first-time buyers to push them into subscriptions, turning one-time purchases into predictable recurring revenue. This alone transformed the unit economics.

4. Amazon Marketing Cloud (AMC) analysis

We used AMC to understand the real purchase path — which ad types were actually driving the final conversion, where attribution was being double-counted, and which audience segments had the highest lifetime value. This data reshaped how we allocated budget across campaign types.

5. Daily bid management, weekly strategy

Every day: campaign review, bid adjustments, search term analysis. Every week: full performance review, budget reallocation, keyword expansion into new opportunities.

The Results

Within four months, the brand had transformed. Not just bigger — actually profitable for the first time.

The ad spend stayed almost identical throughout. Every improvement came from efficiency, not budget increases. Ad sales grew from £12K to £18K per month, but more importantly, the revenue that came in was profitable — with Subscribe & Save driving consistent recurring income every month.

The Key Lesson

More ad spend is almost never the answer. Bad ad spend is a symptom — not the disease. In this case, the disease was a leaky funnel: poor listings killing conversion rate, wrong campaign structure wasting budget on non-buyers, and zero retention strategy meaning they re-acquired the same customer over and over.

Fix the foundation, and the ads start working the way they should.