Building a $2.08M Home Improvement Brand
from Zero Using High-Efficiency Amazon PPC

The Challenge

This client came to AMZ Horizon with an exciting product line in the home improvement category — and absolutely zero Amazon presence. They had no seller account history, no reviews, no rankings, and no existing sales. They needed to build an Amazon business from the ground up.

The challenge wasn't just about running some ads. It was about constructing an entire Amazon presence from scratch: launching products in the right sequence, generating initial sales velocity to earn reviews, building organic rank, and scaling PPC spend profitably without burning through the launch budget on clicks that didn't convert.

Our Strategy

Phase 1: Foundation — listing optimisation before spending a penny on ads

Before touching the ad budget, we audited and optimised every listing. Titles were restructured for both search relevance and click-through rate. Bullet points were rewritten to address specific buyer concerns. Backend keywords were fully researched and deployed. We also directed the product photography brief to ensure the main images would win the click in a competitive search result.

Phase 2: Launch PPC structure

The initial campaign architecture was specifically engineered for a new product launch — prioritising sales velocity and organic rank growth over short-term ACOS targets. This included:

• Broad and phrase match campaigns to discover converting search terms quickly
• Exact match campaigns for the highest-intent terms from day one
• Auto campaigns running in parallel to mine new keyword data
• Competitor product targeting to intercept buyers already in the category
• Category targeting campaigns for top-of-funnel new customer acquisition

Phase 3: Systematic optimisation and scaling

As performance data accumulated over weeks 3–6, we systematically shifted budget toward proven converting keywords, aggressively added negative keywords to eliminate every wasted impression, and began scaling bids on the terms driving the highest return on ad spend.

Every single day included a campaign review. Full bid adjustments were applied three times per week. A comprehensive weekly performance review with the client kept them informed and aligned at every stage of the growth journey.

The Results

Starting from absolute zero, the brand exceeded $2 million in total Amazon revenue — demonstrating that the right foundation combined with the right execution makes everything possible.

Key Takeaway

This case study proves a core principle at AMZ Horizon: the right foundation — properly optimised listings, a structured launch campaign, and genuinely data-driven decisions — makes everything else easier and cheaper. Brands that skip this foundation always end up paying significantly more per sale to achieve less.