Answer 12 expert questions. Get an instant account health score with specific actions to improve your Amazon PPC performance.
2 min
Deep Audit — Upload Your Reports
Your ACOS Target
Used to calculate waste & score every campaign
%
Business Report
Upload your overall account sales data for TACOS calculation
Business Report
Detail Page Sales & Traffic report
click or drop
Sponsored Products (SP)
Upload Search Terms, Targeting, Placement, and Campaign reports
SP Search Terms
Search term report
click or drop
SP Targeting
Advertised product report
click or drop
SP Placement
Placement report
click or drop
SP Campaign
Campaign report
click or drop
Sponsored Brands (SB)
Upload Search Terms, Keywords, Keyword Placement, and Campaign reports
SB Search Terms
Search term report
click or drop
SB Keywords
Purchased product report
click or drop
SB Keyword Placement
Placement report
click or drop
SB Campaign
Campaign report
click or drop
Sponsored Display (SD)
Upload Campaign, Targeting, Advertised Product, and Purchased Product reports
SD Campaign
Campaign report
click or drop
SD Targeting
Targeting report
click or drop
SD Advertised Product
Advertised product report
click or drop
SD Purchased Product
Purchased product report
click or drop
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How to export reports
💼 Business Report (for TACOS)Seller Central → Reports → Business Reports → Detail Page Sales and Traffic → Download → Choose "By Date" view → Last 30 days
🔍 Search Term Report
Reports → Sponsored Ads → Report type: Search term → Choose SP or SB → Last 60 days